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NEW YORK – OCTOBER 14: An Apple customer displays his newly purchased iPhone 4s outside of the Apple Store on Broadway and 67th Street on October 14, 2011 in New York City. The new phone, which went on sale at 8 am local time in the U.S., Canada, U.K., Japan, Australia, France and Germany, features a faster dual-core A5 chip, an 8MP camera that shoots 1080p HD video, and a voice assistant program. (Photo by Michael Nagle/Getty Images)